Intellesctuals Corner

by Shebaz Ahmed

                                       Film Industry of Pakistan

LOLLYWOOD is the word we all know . this the name of PAKISTAN film industry which has been suffering from crises since 80's.the first thing that we are the muslims and our religion does not permit us of many of things showing or exposing in related to this field.we thought that this is just due to our own people who are not able to make interesting movies or any science fiction movies or any love story type movies but in my opinion we are ourself responsible for the dissaster of our film industry .

Going back, the golden years (1966-1977) saw the best of Pakistani Cinema. The ban on Indian films left no choice for the cine goers but to watch Pakistani films and with the introduction of colour and scope/wide screen the film business flourished to great heights. Today at this time and moment the Pakistani Film industry stands at a crossroad where a dark wave of failure hinders it from achieving its potential.

This loss started being felt in the late 70's and early 80's, when VCR and pirated Indian movies started being available in the market. Indian Films created ripples as films like Aradhnah,Amer Prem, Sholay, Deewar, Abhiman,Anand and many more were appreciated by the Pakistani audience. These movies not only became popular in Pakistan; but also expanded to worldwide stardom. With this their quality improved alarmingly as their market was much larger and higher budgeted films were feasible.

Filmmakers, by then in Pakistan, started feeling the pinch of the loss of the audience because of VCR and its subsidiaries. The demand was high for a number of films but the budget was not increasing due to high taxation and control on ticket price. As Pakistani audiences were unable to see Indian films, a trend in copying Indian films came into existence. The makers started going to Kabul to see Indian films and subsequently started producing a copy of the same here. The originality of scripts was lost to a great extent, which resulted in the downfall of Pakistani Film industry.

Now then in 2000's the indian movies and entertainment industry fully spread in pakistan legally but also a good sign was come into existence that our print media also got the license to add electronic media and entertainment media by the PTA .this time becomes the revolution gor pakistan media and after that entertainment industry achieves alot of succes and it makes a good impact on the drawning pakistan film industry .

The lollywood actors who were commonly unknown by the majority of people in pakistan got famous due to their acts in TV shows ,dramas and comedy in pakistan entertainment media.after the year 2008 , with the contribution of GEO pakistani movie "KHUDA KE LIYE" released and it gol the world wide publicity and the liveless indusrty of pakistan starts surviving by its own stories and after that many movies released like BOL , AINA , ME HU SHAHID AFRIDI and many others .

due to the disaster of our industry our treasurfull singers also leaves pakistan and sings for other country but now due to this revolution they are coming back and realizing that here is also a bright future for the people related to film industry.